Best Communications / Entertainment Platform sponsored by Eurosport

WINNER: Miracle of Love, Ponds, Mindshare, Indonesia

http://www.creamglobal.com/search/17798/16782/miracle-of-love/

 

Best Communications Strategy

WINNER: Condoms, BBC World Service Trust, Madison Media, India

http://www.creamglobal.com/search/17798/17193/say-condom-aloud/
 

Highly Commended: Do Us a Flavour, Walkers Crisps, OMD, UK, AMV BBDO, Jigsaw, Freuds, The Real Adventure, Not Actual Sizehttp://www.creamglobal.com/search/17798/16190/do-us-a-flavour/

 

The Consumer Benefit / Advertising As Service Award

WINNER: Simple Gift of Time, Philips, Carat, China, DDB

http://www.creamglobal.com/search/17798/17901/simple-gift-of-time/

 

Best Event / Activation

WINNER: Guru.sol.no, Sol Guru, Dist, Norway, Carat

http://www.creamglobal.com/search/17798/16174/digital-answer-guru/#
 

Highly Commended: Stay Smart, America, Holiday Inn Express, Digitas, UShttp://www.creamglobal.com/search/17798/18224/stay-smart,-presidential-style/

 

Best Use of Content

WINNER: Dove Meets Ugly Betty, Dove, Mindshare, China, OgilvyAction, Tribal DDB

http://www.creamglobal.com/search/17798/16213/dove-meets-ugly-betty/

Highly Commended: Grand Slamb for Aussie Lamb, Meat & Livestock Australia (Lamb), UM, Australia, BMF, Seven Media Grouphttp://www.creamglobal.com/search/17798/16631/lamb-with-your-tennis/

Highly Commended: Destapados Copa Coca-Cola, Coca-Cola, Havas Sports & Entertainment, Argentina, MPG, Media Contactshttp://www.creamglobal.com/search/17798/17208/search-for-the-next-football-star/

 

Best Youth Campaign

WINNER: White Gold, California Milk Processors Board, Goodby Silverstein & Partners, US

http://www.creamglobal.com/search/17798/16769/milk-rocks/#

 

The Media Responsibility Award

WINNER: Haagen Dazs Loves Honey Bees, Haagen Dazs, Goodby Silverstein & Partners, North America, Ketchum

http://www.creamglobal.com/search/17798/16443/haagen-dazs-loves-honey-bees/

Highly Commended: Project Pacifico, Pacifico, Initiative, Colombia, Indomita, Miraflores, Cesar Salazarhttp://www.creamglobal.com/search/17798/16967/peace-project/

 

Best Targeted Campaign

WINNER: Dove Sleepover for Self Esteem, Dove Self Esteem Fund, PHD, Canada, Capital C, Harbinger

http://www.creamglobal.com/search/17798/18289/sleepover-for-self-esteem/

Highly Commended: Check Them!, Public Awareness Campaign for Testicular Cancer, McCann Erickson, Macedoniahttp://www.creamglobal.com/search/17798/15590/be-bold-and-check-them/

 

The Award for Branding Bravery

WINNER: Finding Body and Soul, Dove Pro-Age, PHD, Canada, Ogilvy & Mather

http://www.creamglobal.com/search/17798/18427/finding-body-and-soul/

Highly Commended: Proper Attire: Required for Entry, Proper Attire, Naked Communications, UShttp://www.creamglobal.com/search/17798/17677/wearing-appropriate-dress/

 

Best Long-Term Strategy

WINNER: Galaxy Reading, Galaxy, MediaCom, UK

http://www.creamglobal.com/search/17798/16963/partners-in-indulgence/

 

Best Consumer-Driven / Community Campaign

WINNER: Euro2008: Coca-Cola Fanpartner Generator @ Studio VZ, Coca-Cola, MediaCom Interaction, Germany, Argonauten G2, GWP, Studio VZ

http://www.creamglobal.com/search/17798/16784/mismatch-generator/ 
 

Highly Commended: Fantastic flirting, Fanta, Starcom, Poland, K2, Gadu-Gaduhttp://www.creamglobal.com/search/17798/16300/fanta-stic-flirting/

 

Best Localisation Campaign

WINNER: Dark Temptation, Axe, Mindshare, EMEA, Vegaolmosponce, BBH

http://www.creamglobal.com/search/17798/15546/axe-dark-temptation-localisation-strategy/

 

Best Use of the Digital Landscape

WINNER: Norges Kreativ Fagskole – Recruitment Campaign, NKF, Starcom, Norway

http://www.creamglobal.com/search/17798/17360/students-promote-creativity/# 
 

Highly Commended: Cadbury Crème Egg Goo, Crème Egg, Starcom MediaVest Group, UK, CMW, Publicishttp://www.creamglobal.com/search/17798/16472/here-today,-goo-tomorrow/

 

The Communication Futures Award

WINNER: Smeg Retro (Pioneers semantic targeting), Smeg, Ad Pepper Media, UK, TCS Media, Cogent Elliot

http://www.creamglobal.com/search/17798/18432/pioneering-semantic-targeting/

 

Best Use of Search

WINNER: FY08 Windows OneCare Accolades, Microsoft OneCare, Universal McCann, North America

http://www.creamglobal.com/search/17798/18342/windows-onecare-accolades/

Highly Commended: GM Optimum Dynamic Paid Search Strategies, GM Optimum, Cossette Media, Canadahttp://www.creamglobal.com/search/17798/18318/dynamic-paid-search-strategy/

 

Best Use of Gaming and Gaming Platforms

WINNER: NBA 2K, Gatorade, OMD, US, Double Fusion, 2K Sports

http://www.creamglobal.com/search/17798/18342/windows-onecare-accolades/

 

Best Use of Performance or Affiliate Marketing

WINNER: The High Value Long-Tail, HMV, OMD, UK

http://www.creamglobal.com/search/17798/18337/the-high-value-long-tail/

Highly Commended: Halifax International: Every Step of the Way, Halifax International Banking, Profero, Continental Europe, Dubai, Hong Kong, Singaporehttp://www.creamglobal.com/search/17798/17115/reaching-out-to-expats/

 

Best Use of Mobile

WINNER: You Got Rondo’d, Reebok International, Inside Mobile, US

http://www.creamglobal.com/search/17798/17165/rondo-ringtone/

Highly Commended: BowTime, Strongbow, Incentivated, UK, Rapp, Starcom, EuroDirecthttp://www.creamglobal.com/search/17798/16575/it's-bow-time/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Local Deal of the Year

WINNER: Microsoft Advertising (Coca-Cola), Italy, Starcom Italia

 

Regional and Global Deal of the Year

WINNER: MTV Networks International (HP), Latin America, US, APAC and Europe

 

Media Owner Sales Team of the Year

WINNER: Yahoo! Global

Highly Commended: FT, Global

 

Newspaper of the Year

WINNER: Metro International, Global

Highly Commended: FT, Global

 

Magazine of the Year

WINNER: Dennis Publishing (The Week), North America, UK, Australia

 

TV Broadcaster of the Year

Highly Commended: CNBC, EMEA

 

Out of Home Media Owner of the Year

WINNER: MediaMountain, Europe

Highly Commended: Clear Channel Outdoor, Global

Highly Commended: CBS Outdoor, UK & Ireland

 

Radio Owner of the Year

Highly Commended: Bauer Media, UK

 

Digital Media Owner of the Year

WINNER: Microsoft Advertising, Global

Highly Commended: StudioOne Networks

 

Multi-Platform Media Owner of the Year

WINNER: BBC Worldwide, Global

Highly Commended: Meredith Corporation, Global

 

 

Media Agency Network of the Year sponsored by DDS

WINNER: Starcom MediaVest Group

Runners up: Mindshare, MediaCom

  

Agency of the Year sponsored by the FT

WINNER: Digitas USA

Runners up: PHD Canada, Goodby, Silverstein & Partners

  

The Creativity Award sponsored by Euronews

Ha’Poalim Wedding Direct, Ha’Poalim Mortgage Bank, MediaCom, Israel, Adler Chomsky & Warshavky

http://www.creamglobal.com/search/17798/18309/wedding-direct/

Check Them! Public Awareness Campaign for Testicular Cancer, McCann Erickson, Macedonia

http://www.creamglobal.com/search/17798/15590/be-bold-and-check-them/

Stay Smart, America, Holiday Inn Express, Digitas, USA

http://www.creamglobal.com/search/17798/18224/stay-smart,-presidential-style/

 

The Effectiveness Award sponsored by Cream

Do Us A Flavour, Walkers Crisps, OMD, UK, AMV BBDO, Jigsaw, Freuds, The Real Adventure, Not Actual Size

http://www.creamglobal.com/search/17798/16190/do-us-a-flavour/

How Rural India Grew to love Tide and Head & Shoulders, Procter & Gamble, Starcom, India

http://www.creamglobal.com/search/17798/17116/reaching-rural-india/

Cadbury Creme Egg Goo, Starcom MediaVest Group, UK, CMW, Publicis

http://www.creamglobal.com/search/17798/16472/here-today,-goo-tomorrow/

 

The Partnership Award sponsored by Billetts

Project Pacifico, Initiative, Colombia, Indomita, Miraflores, Cesar Salazar

http://www.creamglobal.com/search/17798/16967/peace-project/#

The Sun Expat, Halifax International Banking, Profero, Europe, Dubai, Singapore, Hong Kong, Brave

http://www.creamglobal.com/search/17798/17115/reaching-out-to-expats/

Proper Attire: Required for Entry, Proper Attire, Naked Communications, USA

http://www.creamglobal.com/search/17798/17677/wearing-appropriate-dress/

 

Media Owner of the Year sponsored by M&M

WINNER: Microsoft Advertising

Runners up: MTV, Yahoo!

  

The People’s Award sponsored by Wall Street Journal Europe

WINNER: India Votes: To Shave or Not, Gillette Mach3, MediaCom, India

http://www.creamglobal.com/search/17798/16548/india-votes/#

 

Runners up:

Enjoy Habbo with Calippo, Calippo, Mindshare, Spain

http://www.creamglobal.com/search/17798/15471/adoption-drive/
 

It’s Time to Think about Waste of Drinking Water, MediaCom, Germany, Seven One, Agentur05

http://www.creamglobal.com/search/17798/17531/think-about-wasting-water/ 
 

Pedigree Adoption Drive, Pedigree, MediaCom, Germany

http://www.creamglobal.com/search/17798/15471/adoption-drive/
 

Sears Back to School 2008, Sears, Media Contacts, USAhttp://www.creamglobal.com/search/17798/18398/sears-back-to-school/