WINNERS
The Creative Use of Media Award
WINNER: The World's Largest Signpost; Farfar/Isobar; Mission PR1000 heads; Nokia; UK
Highly Commended: Man on Tree; MediaCom Turkey; Digiturk; Lig TV; Turkey
Highly Commended: LiveStrong; Wieden + Kennedy; Wieden + Kennedy Portland; Nike; US
The Consumer Benefit Award
WINNER: Pedigree Dog Adoption; Starcom Australia; Whybin, TBWA; Pedigree; Australia
Highly Commended: Green Britain Day; Havas Media; MPG, Euro RSCG, Cake/Havas Sports & Entertainment, ais, Lexis; EDF Energy; UK
Highly Commended: Computertan.com; UM London; McCann Erickson, Rubber, Republic, Limelight; Skin Cancer
Charity; UK
Best Use of the Digital Landscape
WINNER: Intel Swarm; OMD Singapore; Intel; Singapore
Highly Commended: Lohas Social Networking; MediaCom China; Kaixin, COFCO; Lohas; China
Highly Commended: Double Pits to Chesty; Mindshare US; Unilever, Mindshare, BBH; Axe Body Spray; US
Best Consumer Driven Campaign
WINNER: Huevos; Havas Media; MPG, Media Contacts; Nike; Mexico
Highly Commended: The Shave India Movement; MediaCom India; P&G India; Gillette Mach 3; India
Highly Commended: How Do You Eat Your Burger?; Initiative US; Carls Jr.; US
The Effectiveness Award
WINNER: Urbania; Havas Media; MPG, Havas Entertainment, MC Media, BBDO; Snickers; Mexico
Highly Commended: The Shave India Movement; MediaCom India; P&G India; Gillette Mach 3; India
Highly Commended: Paint For Change; MediaCom; AMV, News International; Dulux; UK
Best Use of Mobile
WINNER: Mobile Make-Up Mate; OMD; Coty, MIG; Rimmel; UK
Highly Commended: 5 Runners, 650,000 Followers; BBDO Argentina; Castro+, PHD Argentina; Nike; Argentina
Highly Commended: Trident Fresh; F.biz Brazil; Cadbury, VoxAge, Praesto Converge; Trident; Brazil
Best Event/Activation
WINNER: Green Britain Day; Havas Media; MPG, Euro RSCG, Cake/Havas Sports & Entertainment, ais, Lexis; EDF Energy; UK
Highly Commended: Skelan Nationwide Church; Starcom MediaVest Group; United Laboratories, Catholic Media Network, First to Deliver Media Services; Skelan; Philippines
Highly Commended: Happy Summer by Kenzo; Havas Media; MPG; Kenzo; Spain
Best Use of Content
WINNER: Strauchanie: Sponsoring A Legend; Starcom Australia; Channel Ten Australia; Mars; Australia
Highly Commended: Swatch MTV Playground; MTV Networks; Swatch; UK/Global
Highly Commended:Lux Perfect Bride; Mindshare India; Lux; India
Best Targeted Campaign
WINNER: GSK Teams With Drag Queens To Fight HIV; MediaCom US; Logo; GlaxoSmithKline; US
Highly Commended: A Woman's Story; Havas Media; One-to-One, Havas Digital, Havas Sports, Havas Entertainment, MPG; Caixa Geral de Depositos; Portugal
Highly Commended: You.Insured; UM Australia; Youiin-house creative; Youi; Australia
The Award for Media Bravery
WINNER: Tele2 Everyone Loves A Bargain; Starcom Norway; Tele2; Norway
Highly Commended: The Krypton Factor; PHD UK; Drum, Chunk, ITV; Sage; UK
Best Communication/Entertainment Platform
WINNER: Reese's Perfect Xbox Live Halloween Event; OMD US; Hershey's, OMD/Ignition; Reese's; US
Highly Commended: True Blood "Hacking Reality"; PHD US; Digital Kitchen, Campfire, HBO; True Blood Season 2; US
Best Communications Strategy
WINNER: Dance; MediaCom UK; Saatchi & Saatchi, Freud; T-Mobile; UK
Highly Commended: It Doesn't Have To Happen; Manning Gottlieb OMD; Home Office; Knife Crime: UK
Highly Commended: Ask Richard; Naked Communications Australia; Frank PR Sydney; FBi Radio; Australia
Media Innovation of the Year
WINNER: Consumer Connect; Yahoo!; Groupe Aeroplan (Nectar); Consumer Connect; UK
Highly Commended: MINE Magazine The Lexus 2010 RX; Team One; Lexus, Time Inc.; Lexus; US
Media Owner of the Year
WINNER: Financial Times
JURY AWARDS
Media Professional of the Year
Sponsored by Euronews
WINNER: Jack Klues
The People's Award
Sponsored by The Wall Street Journal
WINNER: It Doesn't Have To Happen; Knife Crime; Manning Gottlieb OMD; UK
Agency of the Year
Sponsored by Cream
WINNER: MPG Mexico
Advertiser of the Year
Sponsored by Eurosport
WINNER: Mars
The Service Award
WINNER: Havas Media
Agency Network of the Year
Sponsored by Bloomberg BusinessWeek
WINNER: MediaCom
