FESTIVAL OF MEDIA AWARDS CAMPAIGN CATEGORIES

Download Press Release 

Best Communications / Entertainment Platform sponsored by Eurosport

Winner: Miracle of Love, Ponds, Mindshare, Indonesia

http://www.cmdglobal.com/database/P/948036/The_Miracle_of_Love

 

Best Communications Strategy

Winner: Condoms, BBC World Service Trust, Madison Media, India

http://www.cmdglobal.com/database/B/BBC_World_Service_Trust/Say_condom_aloud
 

Highly Commended: Do Us a Flavour, Walkers Crisps, OMD, UK, AMV BBDO, Jigsaw, Freuds, The Real Adventure, Not Actual Size

http://www.cmdglobal.com/database/W/4578471/Do_us_a_flavour

 

The Consumer Benefit / Advertising As Service Award

Winner: Simple Gift of Time, Philips, Carat, China, DDB

http://www.cmdglobal.com/database/P/760573/Simple_gift_of_time

 

Best Research / Insight

No winner

 

Best Event / Activation

Winner: Guru.sol.no, Sol Guru, Dist, Norway, Carat

http://www.cmdglobal.com/database/S/Scandinavia_Online/Digital_answer_guru
 

Highly Commended: Stay Smart, America, Holiday Inn Express, Digitas, US

http://www.cmdglobal.com/database/H/Holiday_Inn/Stay_smart__presidential_style

 

Best Use of Content

Winner: Dove Meets Ugly Betty, Dove, Mindshare, China, OgilvyAction, Tribal DDB

http://www.cmdglobal.com/database/D/Dove/Dove_meets_Ugly_Betty


Highly Commended: Grand Slamb for Aussie Lamb, Meat & Livestock Australia (Lamb), UM, Australia, BMF, Seven Media Group

http://www.cmdglobal.com/database/M/18128748/18128767


Destapados Copa Coca-Cola, Coca-Cola, Havas Sports & Entertainment, Argentina, MPG, Media Contacts

http://www.cmdglobal.com/database/C/Coca_Cola/Search_for_the_next_football_star

 

Best Youth Campaign

Winner: White Gold, California Milk Processors Board, Goodby Silverstein & Partners, US

http://www.cmdglobal.com/database/C/California_Milk_Processors_Board/Milk_Rocks

 

The Media Responsibility Award

Winner: Haagen Dazs Loves Honey Bees, Haagen Dazs, Goodby Silverstein & Partners, North America, Ketchum

http://www.cmdglobal.com/database/H/917005/Haagen_Dazs_loves_honey_bees


Highly Commended: Project Pacifico, Pacifico, Initiative, Colombia, Indomita, Miraflores, Cesar Salazar

http://www.cmdglobal.com/database/P/Pacifico/Peace_project

 

Best Targeted Campaign

Winner: Dove Sleepover for Self Esteem, Dove Self Esteem Fund, PHD, Canada, Capital C, Harbinger

http://www.cmdglobal.com/database/D/Dove/Sleepover_for_self_esteem
 

Highly Commended: Check Them!, Public Awareness Campaign for Testicular Cancer, McCann Erickson, Macedonia

http://www.cmdglobal.com/database/V/Veritas_Spiriti/Be_bold_and_check_them

 

The Award for Branding Bravery

Winner: Finding Body and Soul, Dove Pro-Age, PHD, Canada, Ogilvy & Mather

http://www.cmdglobal.com/database/D/Dove/Finding_body_and_soul


Highly Commended: Proper Attire: Required for Entry, Proper Attire, Naked Communications, US

http://www.cmdglobal.com/database/P/Proper_Attire/Wearing_appropriate_dress

 

Best Long-Term Strategy

Winner: Galaxy Reading, Galaxy, MediaCom, UK

http://www.cmdglobal.com/database/G/Galaxy/Partners_in_indulgence

 

Best Consumer-Driven / Community Campaign

Winner: Euro2008: Coca-Cola Fanpartner Generator @ Studio VZ, Coca-Cola, MediaCom Interaction, Germany, Argonauten G2, GWP, Studio VZ

http://www.cmdglobal.com/database/C/Coca_Cola/Mismatch_generator
 

Highly Commended: Fantastic flirting, Fanta, Starcom, Poland, K2, Gadu-Gadu

http://www.cmdglobal.com/database/F/Fanta/Fanta-stic_flirting

 

Best Localisation Campaign

Winner: Dark Temptation, Axe, Mindshare, EMEA, Vegaolmosponce, BBH

http://www.cmdglobal.com/database/A/Axe/Axe_Dark_Temptation_localisation_strategy

 

Best Use of the Digital Landscape

Winner: Norges Kreativ Fagskole – Recruitment Campaign, NKF, Starcom, Norway

http://www.cmdglobal.com/database/N/Norges_Kreative_Fagskole/Students_promote_creativity
 

Highly Commended: Cadbury Crème Egg Goo, Crème Egg, Starcom MediaVest Group, UK, CMW, Publicis

http://www.cmdglobal.com/database/C/Cadbury_Creme_Egg/Here_today__goo_tomorrow

 

The Communication Futures Award

Winner: Smeg Retro (Pioneers semantic targeting), Smeg, Ad Pepper Media, UK, TCS Media, Cogent Elliot

http://www.cmdglobal.com/database/S/Smeg/Pioneering_semantic_targeting

 

Best Use of Search

Winner: FY08 Windows OneCare Accolades, Microsoft OneCare, Universal McCann, North America

 

http://www.cmdglobal.com/database/O/OneCare/Windows_OneCare_Accolades


Highly Commended: GM Optimum Dynamic Paid Search Strategies, GM Optimum, Cossette Media, Canada

http://www.cmdglobal.com/database/G/General_Motors/5428984

 

Best Use of Gaming and Gaming Platforms

Winner: NBA 2K, Gatorade, OMD, US, Double Fusion, 2K Sports

http://www.cmdglobal.com/database/G/Gatorade/Gatorade_gets_gamers

 

Best Use of Performance or Affiliate Marketing

Winner: The High Value Long-Tail, HMV, OMD, UK

http://www.cmdglobal.com/database/H/HMV/The_high_value_of_the_long_tail


Highly Commended: Halifax International: Every Step of the Way, Halifax International Banking, Profero, Continental Europe, Dubai, Hong Kong, Singapore

http://www.cmdglobal.com/database/H/Halifax/Reaching_out_to_expats

 

Best Use of Mobile

Winner: You Got Rondo’d, Reebok International, Inside Mobile, US

http://www.cmdglobal.com/database/R/Reebok/Rondo_ringtone


Highly Commended: BowTime, Strongbow, Incentivated, UK, Rapp, Starcom, EuroDirect

http://www.cmdglobal.com/database/S/Strongbow/It_s_Bow-time