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Entry Name	Entering Company	Country	Other credits	Brand	Brand Owner
Johnsons Baby On-Demand	J3@UM	Canada	-	Johnson's Baby	Johnson & Johnson
Putting the fun back into brushing	MediaCom	Australia, New Zealand	-	Oral B Stages	Procter & Gamble
Reader Revolution	AIM	United States	-	Sony	Sony Electronics
Simple gift of time	Carat	China	DDB	Philips Healthcare	Philips
The Sun: Expat	Profero	Continental Europe, Dubai, Singapore, Hong Kong	Brave	Halifax International Banking	HBOS

Entry Name	Entering Company	Country	Other credits	Brand	Brand Owner
Finding Body and Soul	PHD	Canada	Ogilvy & Mather	Dove Pro-Age	Unilever
Proper Attire: Required for Entry	Naked Communications	United States	-	Proper Attire	Planned Parenthood
Difficult Is Worth Doing	Starcom MediaVest Group	UK	Channel 4, Wieden & Kennedy, HS&P, North One	Honda Accord	Honda
India Votes: To Shave or Not	MediaCom	India	-	Gillette Mach3	Procter & Gamble
Stay Smart, America	Digitas	Americas, EMEA	-	Holiday Inn Express	Holiday Inn

Entry Name	Entering Company	Country	Other credits	Brand	Brand Owner
Problem Playground	Starcom MediaVest Group	UK	-	Civic Hybrid	Honda

Entry Name	Entering Company	Country	Other credits	Brand	Brand Owner
In The Motherhood	Mindshare	United States	-	Suave and Sprint	Unilever (Suave) and Sprint
Earn Your Stripes	Starcom	United States	Leo Burnett, ESPN	Frosted Flakes	Kellogg's
Destapados Copa Coca-Cola	Havas Sports & Entertainment	Argentina	MPG, Media Contacts	Coca-Cola	The Coca-Cola Company
Organ Donation - Live Media to Save Lives	MediaCom	UK	Union Advertising, The Big Partnership	Organ Donation - Healthier Scotland	Scottish Government
Galaxy Reading	MediaCom	UK	-	Galaxy	Mars

Entry Name	Entering Company	Country	Other credits	Brand	Brand Owner
guru.sol.no launch	Dist	Norway	Carat	SOL guru	Scandinavia Online
Samsung 'Share your Dutch soul'	Starcom	The Netherlands	Cheil, IceMobile, Muse, Hyves	Samsung Electronics Benelux B.V.	Samsung Electronics Benelux B.V.
adidas London Marathon	Carat	UK	Marvellous Mobile	adidas running	adidas
How Rural India Grew to love Tide and Head & Shoulders	Starcom	India	-	Tide and Head & Shoulders	Procter & Gamble
Serena Williams	ZenithOptimedia	India	-	HP Pavilion Notebooks	Hewlett Packard
Stay Smart, America	Digitas	United States	-	Holiday Inn Express	Holiday Inn

Entry Name	Entering Company	Country	Other credits	Brand	Brand Owner
FANTAstic flirting	Starcom Warsaw	Poland	K2, Gadu-Gadu	Fanta	The Coca-Cola Company
Global Diabetes Handprint	UM	United States	Time Warner Global Media Group	One Touch	Johnson & Johnson
Euro2008: Coca-Cola Fanpartner Generator @ StudiVZ	Beyond Interaction	Germany	Beyond Interaction, Argonauten G2, GWP, StudiVZ	Coca-Cola	The Coca-Cola Company
Members Project	Digitas	United States	Ogilvy & Mather	American Express	American Express
Celebration Chain	Digitas Health	United States	-	AZ Arimidex	AstraZeneca

Entry Name	Entering Company	Country	Other credits	Brand	Brand Owner
Priceless	McCann Erickson	Brazil	-	MasterCard	MasterCard
Nike Human Race	Mindshare	Turkey	Zebra, Mobilera, Media Group	Nike	Nike
LG Scarlet	Mindshare	Netherlands	Bas Nuissl, Wouter van der Pauw & LG	LG	LG Electronics
Dark Temptation	Mindshare	EMEA	Vegaolmosponce (VOP), BBH	Axe	Unilever
Gander	Naked Lunch	Italy, Belgium, UK, Denmark, Sweden, Netherlands	Selmore, Lunch Communications	Van Gils	Waalwear Group

Entry Name	Entering Company	Country	Other credits	Brand	Brand Owner
Norges Kreativ Fagskole - Recruitment Campaign	Starcom	Norway	-	NKF	Campus Kristiana
Mic Hero	Mindshare	China	-	Cornetto	Unilever
Cadbury Creme Egg Goo	Starcom MediaVest Group	UK	CMW, Publicis	Creme Egg	Cadbury
Share Something Juicy	Digitas	United States	-	Starburst	-
Sears Back to School 2008	Media Contacts	United States	-	Sears	Sears

Entry Name	Entering Company	Country	Other credits	Brand	Brand Owner
Huggies Baby Countdown	Mindshare	United States	-	Huggies	Kimberly-Clark
Chevrolet Tree Widget	Starcom MediaVest Group	United States	Chevrolet Motor Division, Myspace, The Nature Conservancy	Chevrolet	General Motors
Enjoy Habbo with Calippo	Mindshare	Spain	-	Calippo	Unilever
The Addressable Future Starts Here	Starcom MediaVest Group	United States	Comcast, OpenTV, Experian, TNS	-	-
Smeg Retro (pioneers semantic targeting)	Ad Pepper Media	UK	TCS Media, Cogent Elliott	Smeg	Smeg

Entry Name	Entering Company	Country	Other credits	Brand	Brand Owner
GM Optimum Dynamic Paid Search Strategies	Cossette Media	Canada	-	GM Optimum	General Motors of Canada
Kiddicare- iCrossing	iCrossing	UK	-	Kiddicare	Kiddicare
Memorial Day Prom: Using Search to Drive Physical Store Visits	Performics	North America	-	Cabela's	Cabela's
FY08 Windows OneCare Accolades	UM	North America	-	Microsoft OneCare	Microsoft
Conquering the Space Through Search	Media Contacts	Spain	Proximia, Atlético Internacional	Bluespace Self Storage	Bluespace

Entry Name	Entering Company	Country	Other credits	Brand	Brand Owner
NBA 2K	OMD	United States	Double Fusion, 2K Sports	Gatorade	PepsiCo
Now Your Know Better	Mindshare	United States	-	I Can't Believe It's Not Butter!	Unilever
Early Voting - Rock the Vote	Microsoft Advertising	United States	Obama Campaign office	Obama	Obama
The Dark Temptation Game Saga	CUBOCC	Brazil	Borghierh Lowe	Axe	Unilever
Be Your Cat	Spark Communications	United States	-	Purina	Nestle

Entry Name	Entering Company	Country	Other credits	Brand	Brand Owner
The high value long-tail	OMD	UK	-	HMV	HMV
Im lovin  My Style Coupons (National in China)	DDB China Group-Tribal DDB Shanghai	China	-	McDonald's	McDonald's
A New Experience for Red Letter Days	Digital Window	UK	-	Red Letter Days	Red Letter Days
Halifax International: Every Step of the Way	Profero	Continental Europe, Dubai, Hong Kong, Singapore	-	Halifax International Banking	HBOS
Next generation pay-per-call affiliate marketing	TradeDoubler	UK	Net Media Planet	Dell	Dell

Entry Name	Entering Company	Country	Other credits	Brand	Brand Owner
Together Everywhere	Phonevalley	France	TouchWorks, Zed Digital, BEAM Interactive	Puma	Puma
Making The Forecourt Mobile	Maxus	UK	Ymogen, WY	Mercedes-Benz	Mercedes-Benz
Seda Teens - product launching	F.biz	Brazil	Nokia	Seda Teens	Unilever
You Got Rondod!	Inside Mobile	United States	-	Reebok International	Reebok International
BowTime	Incentivated	UK	Rapp, Starcom, EuroDirect	Strongbow	Scottish & Newcastle

Entry Name	Entering Company	Country	Other credits	Brand	Brand Owner
White Gold	Goodby, Silverstein & Partners	United States	-	White Gold	California Milk Processors Board
Be Proud of Your Wiener	Starcom	Canada	Astral Media TV Plus, Leo Burnett, Smack, Arc Worldwide	Pogo	ConAgra Foods
Sprite NBA Partnership	MediaVest	United States	Double Fusion, Electronic Arts, National Basketball Association, Turner	Sprite	The Coca-Cola Company
Sears Back to School 2008	Media Contacts	United States	-	Sears	Sears

Entry Name	Entering Company	Country	Other credits	Brand	Brand Owner
Häagen-Dazs Loves Honey Bees	Goodby, Silverstein and Partners	North America	Ketchum, Inc. Häagen-Dazs	Häagen-Dazs	General Mills
Its time to think about waste of drinking water!	MediaCom	Germany	P&G Media, Seven One, Agentur05	Ariel	Procter & Gamble
Project PACIFICO	Initiative	Colombia	Indómita, Miraflores, César Salazar	Pacifico	Pacifico
Members Project	Digitas	United States	Ogilvy & Mather	American Express	American Express
Wal-Mart Sustainability	MediaVest	United States	Walmart, The Martin Agency, Cafemom.com, NBC	Wal-Mart	Wal-Mart

Entering Company	Country	Other credits
Microsoft Advertising (Ford Fiesta)	UK	Theory 7, Hattrick, ITV, Global News Group
Microsoft Advertising (Coca-Cola)	Italy	Starcom Italia, Coca-Cola Italia
TV2 (T-Home)	Hungary	T-Home

Entering Company	Country	Other credits
The Wall Street Journal Europe (Chevron)	Europe	Mediaedge:cia
Yahoo! Inc (Ford Fiesta)	France, Italy, Spain, UK, Russia, Sweden, Belgium, Holland	Mindshare Worldwide
BBC Worldwide (Intercontinental Hotels)	Global	-
MTV Networks International (HP)	Latin America, United States, APAC & Europe	ZenithOptimedia & Goodby Silverstein
Financial Times (GE)	UK, CEMEA & Asia	OMD International

Entering Company	Country
Metro International	Global
Yahoo!	Global
BBC Worldwide	Global
Financial Times	Global
CBS Outdoor	UK & Ireland

Entering Company	Country
Metro International	Global
The Wall Street Journal	Global
Financial Times	Global
The New York Times	Global

Entering Company	Country
WSJ	United States, Europe, Asia
Meredith Corporation (Parents Magazine)	North America
Meredith Corporation (Family Circle)	North America
Bauer Media	UK
Dennis Publishing (The Week)	North America, UK, Australia

Entering Company	Country	Other credits
Eurosport	Europe	Panasonic
Euronews	Global	FFL, euronews' graphic department, euronews' IT & New Media departments
CNBC	EMEA	-

Entering Company	Country	Other credits
MediaMountain	Europe	Yomedia, Resorts: Livigno/Mottolino, Verbier, Flims Laax, Sölden, Tignes
Clear Channel Outdoor	Global	-
CBS Outdoor	UK & Ireland	-

Entering Company	Country
Bauer Media	UK

Entering Company	Country	Other credits
Studio One Networks	Global	-
BBC Worldwide	Global	-
MTV Oy	Finland	-
Microsoft	Global	Starcom MediaVest, KR Media, Mindshare, Ogilvy
The New York Times	United States	-

Entering Company	Country	Other credits
Time Warner	Americas, EMEA	-
Eurosport	Europe	Philips, AT&T Williams
BBC Worldwide	Global	-
Meredith Corporation	Global	-
Bauer Media	UK	-